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Lupine for Growth & Experimentation

Skip the backlog-building grind — go straight to test-ready hypotheses

You don't need another tool telling you to ‘test more.’ Lupine hands you prioritized, evidence-backed hypotheses — reasoning included — so your team can spend time running tests, not building the backlog.

Your first analysis is free — no credit card required

Trusted by leading brands like: Deel GE Appliances The Brewery Contextful
What growth & experimentation teams use Lupine for
  • Turn observed friction into testable hypotheses
  • Prioritize experiments by impact and evidence
  • Identify control vs. variant opportunities
  • Surface the evidence behind each recommendation
Example output
Problem → Root Cause → Hypothesis → Test
Your workflow

A lightweight layer on top of what you already do

Lupine doesn't replace your testing platform. It slots into the planning and reporting around the program you're already running.

1When building your test roadmap

Start from a prioritized list of hypotheses instead of a blank whiteboard.

2Before you scope a test
yoursite.com/pricing

Check the reasoning and evidence behind a hypothesis before committing engineering time to build it.

3When a test comes back inconclusive
ProblemRoot Cause

Get a fresh read on the page to find the next most promising angle to test.

4When reporting program velocity
Testing roadmap

Show stakeholders a clear reasoning chain behind your testing roadmap, not just win/loss rates.

What it looks like

From a URL to a prioritized test, in one pass

Every analysis follows the same reasoning chain — grounded in 10,000+ real experiments, not generic best practices.

Problem

Pricing table forces a plan comparison before value is established.

Root Cause

Premature price anchoring increases bounce before visitors understand the offer.

Hypothesis

Moving value proof above the pricing table will increase downstream conversion.

Proof

What teams are saying

Deel

Lupine is the fastest I've ever gone from URL to structured experiment ideas. What impressed me most wasn't just the speed, it was the reasoning behind each recommendation.

Zharina PeleaDeel
Contextful

This CRO platform feels like it's heading in a really strong direction. It doesn't just highlight issues, it points you towards specific test ideas, taking a lot of the guesswork out of what to try next.

VickiContextful
FAQs

Questions worth answering upfront

No — Lupine handles analysis and ideation. You still run experiments through whatever testing platform your team already uses.
Each hypothesis comes with the underlying problem, root cause, and supporting evidence attached, so it's easier to defend and prioritize.
The free analysis focuses on generating and prioritizing ideas from your page directly — think of it as expanding and ranking your backlog, not just validating ideas you already have.
Yes — every hypothesis includes a priority signal based on likely impact and evidence strength.
A prioritized backlog of problems, root causes, and test-ready hypotheses for your page — reasoning and evidence included.

Go straight from a URL to a prioritized, test-ready hypothesis backlog

Get your free analysis

Get your free analysis